LearnDash Expert

I am Brazilian, from Rio de Janeiro, and a LearnDash Expert serving clients from several countries, including the United States, the United Kingdom, Canada, Spain, and many others. I am fluent in Portuguese, English, and Spanish.

Since I was 11 years old, when I got my first computer, I have always been very interested in tools that help organize things, from ideas and information to tasks. Back in the old Office 98 package, it was in FrontPage that I discovered what HTML was and how to organize content for the web.

In the following years, I had several blogs and loved the idea of being able to share something with people anywhere in the world. It felt like having your own radio station or TV channel.

Years later, around 2014, I started learning more about WordPress and fell in love with it. Over time, I graduated in Marketing and learned more about Digital Marketing while everything was evolving very quickly.

I had a small WordPress agency where I offered web design and SEO services, and around 2018, I started working on LearnDash projects that came my way.

I think my interest in LMS platforms came from the fact that I have always enjoyed finding new ways to learn something. I realized that I have a need, for example, to learn the most basic functions of anything in order to understand what comes next.

So, whenever I needed to teach something to someone, I was able to adapt my communication to that person’s level of understanding. I think I would make a good teacher.

This helped me understand and motivated me to study more about online course architecture, learning paths, and the student journey.

With my knowledge of Digital Marketing, I can help my clients not only with the infrastructure of a good course, but also with strategic planning and the student’s progress throughout the course.

On my blog, I regularly talk about developments in the online course market, AI, and marketing, with a focus on LearnDash.

I believe this combination of experiences has turned me into a LearnDash Expert, because my knowledge goes far beyond the tool itself.

Today, I continue to work with clients from different places and with different needs, from coaches with specific training programs to larger enterprise projects and universities. Every client is different and unique, and I always learn something from them. This is a little bit of my journey.

Yes. I can take over an existing LearnDash project if you are having problems with your current developer or agency, including communication issues, delays, lack of support, or unfinished work.

I start by reviewing the existing website, plugins, custom code, and project requirements so I can understand what has already been built and what still needs to be done. My goal is to give you a clear path forward rather than forcing you to start the project from scratch.

LearnDash developers rates vary depending on experience, technical skills, and project complexity. In my research, basic WordPress professionals typically charge around $15 to $25 per hour, experienced LearnDash specialists around $40 to $65 per hour, and developers handling complete custom solutions around $50 to $150 per hour.

I generally recommend looking beyond the hourly rate and considering what the developer can actually deliver. Someone who can plan the architecture, develop custom functionality, handle integrations, and solve problems independently can often be more cost effective than a cheaper developer who requires constant supervision. Read my full guide to LearnDash developer costs.

For new clients, I usually handle projects through Upwork, which provides a secure way for both sides to work together. The project scope, milestones, payments, and agreements are handled directly through the platform, giving both the client and my team a clear record of the engagement.

This also makes the process straightforward for international clients. Payments are handled through Upwork, and funds are released according to the agreed project milestones and terms.

I would say that the online course boom has passed a little. Online courses are now a more established reality in the market. Many people are currently creating highly niche platforms and communities, almost like true digital tribes, and it makes sense, since social media tends to be very broad.

Today, working with LearnDash requires much more than knowledge of the plugin. It requires understanding how to create custom functionality and how to integrate learning with private online communities within the WordPress ecosystem itself. In addition, working with automations, integrations, and AI has become a fundamental requirement.

One of the reasons clients look for a LearnDash Expert is that they often have an idea for a platform that requires a structure that few SaaS companies can deliver, while LearnDash and its many add-ons and plugins can.

Therefore, the more familiar a LearnDash Expert is with the tools that make up the entire WordPress environment for LMS platforms, the better equipped they are to create something sustainable and scalable.

In 2026, I have been paying close attention to the behavior of distance learners and to the possibilities that AI has brought, both in terms of platform infrastructure and the learning dynamics that can be developed with students.